Founded by Sam(uel) Boot, Reboot Creatives operates at the intersection of Western songwriting excellence and the global K-POP marketplace. Sam is a seasoned A&R executive and songwriter + producer manager with over half a decade of experience and deep expertise in the K-POP genre + a proven track record that includes numerous Billboard #1-charting records and extensive placement success across the K-POP world, spanning both U.S. and Korean music markets.

Backed by a trusted network of collaborators—including labels + publishers, A&Rs + consultants, managers, and songwriters + producers—Reboot Creatives delivers a unique West-meets-East approach to music development, placement, and operations.

Who's the Coach?

Ben Ruiz Oatts is the insightful mastermind behind this coaching platform. Focused on personal and professional development, Ben offers fantastic coaching programs that bring experience and expertise to life.

Get weekly insights

We know that life's challenges are unique and complex for everyone. Coaching is here to help you find yourself and realize your full potential.